Sans Normal Lirub 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Infra' by FontFont, 'FS Koopman' by Fontsmith, 'Aestetico' by Latinotype, 'Reyhan' by Plantype, 'Malnor Sans' by Sikifonts, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, dynamic, emphasis, momentum, display impact, modern branding, clarity, slanted, rounded, geometric, clean, high-impact.
A heavy, slanted sans with rounded, geometric construction and broadly open counters. Strokes maintain a consistent thickness with smoothly curved joins and blunt terminals, giving the letterforms a solid, continuous rhythm. The italic angle is pronounced, and several capitals (notably V/W and the diagonals in N/X/Y) emphasize forward motion. Numerals are sturdy and compact, with simplified, punchy shapes that hold up at display sizes.
Best suited for headlines, short promotional copy, and identity work where strong emphasis is needed. It works well for sports, fitness, and product branding that benefits from a dynamic, forward-leaning voice, and can also support bold UI or editorial callouts when used sparingly.
The overall tone is energetic and confident, with a forward-leaning stance that reads as fast, active, and contemporary. Its weight and slant create a strong sense of urgency and momentum, making it feel suited to bold messaging and attention-grabbing headlines.
The design appears intended to deliver maximum impact through a heavy weight and strong italic posture while keeping the forms clean and broadly legible. Its rounded, geometric shapes suggest a contemporary, no-nonsense display sans aimed at energetic branding and promotional typography.
Round letters like O/C/G show a slightly squared-off geometry rather than purely circular bowls, reinforcing a technical, modern feel. The lowercase appears intentionally straightforward and sturdy, favoring clarity and impact over delicacy, while the italic slant adds a consistent directional flow across words.