Sans Normal Addis 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, sportswear, packaging, sporty, modern, dynamic, clean, friendly, emphasis, modernity, motion, clarity, approachability, slanted, rounded, geometric, open counters, crisp.
A slanted sans with rounded, geometric construction and smooth curve-to-stem transitions. Strokes are even and steady, with generous apertures and open counters that keep the shapes clear in text. Terminals are predominantly clean and sheared rather than calligraphic, giving the letterforms a crisp, engineered finish. Uppercase proportions feel compact and efficient, while the lowercase maintains a straightforward rhythm with simple, contemporary shapes.
Well-suited to branding and campaign work that benefits from a sense of motion—such as sports, tech, or lifestyle identities. It performs strongly in headlines, posters, and short editorial callouts where the slant and rounded geometry can carry personality without sacrificing clarity.
The overall tone is energetic and forward-leaning, balancing approachability with a purposeful, contemporary feel. Its rounded geometry reads friendly, while the consistent slant adds motion and a sporty, performance-oriented attitude.
The design appears intended to deliver a modern, energetic italic voice built on clean, rounded sans forms, offering a friendly geometric look with a purposeful forward tilt for emphasis and momentum.
The numerals follow the same geometric logic, with round forms and tidy joins that match the alphabet. The sample text shows a smooth texture at larger sizes, with clear differentiation between characters and a consistent diagonal emphasis across lines.