Sans Normal Kalun 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'Helvetica Now' by Monotype, 'Giuconda' by Sealoung, 'NeoGram' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, energetic, assertive, contemporary, headline-ready, attention, motion, impact, modernity, utility, oblique, geometric, rounded, compact, high-impact.
A heavy, oblique sans with smooth, rounded curves and a largely geometric construction. Strokes are consistently thick with minimal contrast, producing a dense, high-impact texture. Counters tend to be fairly tight and apertures are somewhat closed, while terminals read clean and unadorned. The overall rhythm is compact and forward-leaning, with sturdy proportions that stay legible at larger sizes and maintain a cohesive, uniform color across lines.
Best suited to headlines, posters, and short-form display where impact matters more than fine detail. It can work well for branding, packaging callouts, and sports or event graphics, especially when a sense of motion is desired. For longer text, it will be most comfortable in short bursts or larger sizes due to its dense weight and tight counters.
The slanted stance and weight give the face a fast, punchy tone that feels modern and action-oriented. It reads confident and promotional, with an athletic, campaign-like presence that draws attention quickly.
The design appears intended as a high-visibility oblique sans for contemporary display typography, combining geometric roundness with a compact, forceful color to create a fast, energetic voice for marketing and identity work.
Uppercase forms appear broad and stable with rounded bowls, while lowercase maintains a simplified, single-storey feel in key letters, reinforcing an informal, contemporary character. Numerals match the same solid, rounded construction and feel designed to hold up in short, prominent settings.