Sans Normal Vukir 3 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akwe Pro' by ROHH; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, packaging, posters, branding, children's media, friendly, playful, casual, approachable, soft, approachability, playfulness, display impact, simplicity, rounded, chunky, bubbly, informal, quirky.
A heavy, rounded sans with softly blunted terminals and smooth, low-contrast strokes. Counters are generally open and simple, and curves dominate the construction, giving letters a pillowy, slightly hand-drawn feel despite consistent geometry. Proportions are compact with a large x-height and short extenders, producing dense, readable word shapes; spacing appears even and sturdy, with numerals matching the same rounded, monoline character.
Best suited to display use such as headlines, packaging, posters, and brand marks where a friendly, rounded voice is desirable. It can also work for short UI labels or signage when a soft, approachable tone is needed, but its chunky shapes are most effective at medium-to-large sizes.
The overall tone is warm and approachable, leaning playful rather than corporate. Its rounded forms and softened corners convey a lighthearted, kid-friendly mood that feels casual and welcoming in headings and short phrases.
Likely designed to provide an easygoing, approachable sans that reads clearly while projecting warmth and personality. The softened terminals, simplified shapes, and compact proportions suggest an emphasis on friendliness and impact over strict neutrality.
Round letters like O/C/G read as broad and stable, while diagonals (V/W/X/Y) stay thick and softly tapered, maintaining the same friendly weight. The lowercase maintains simple, single-storey forms and a compact rhythm that keeps lines visually cohesive at larger sizes.