Serif Normal Viho 7 is a light, very wide, high contrast, italic, normal x-height font.
Keywords: book covers, editorials, headlines, magazines, quotations, refined, literary, classic, formal, editorial, editorial tone, classic authority, elegant emphasis, literary texture, bracketed, calligraphic, bookish, oldstyle, lively.
A wide, high-contrast serif with an italic structure and a distinctly calligraphic rhythm. Strokes taper into sharp terminals, with bracketed serifs that feel carved rather than slab-like, and curves that swell smoothly through bowls and rounds. The proportions are generous—especially in the capitals and wide letters like O, Q, and W—while spacing stays open enough to keep lines from feeling cramped. Lowercase forms show a traditional, text-oriented build with flowing joins and angled stress, producing an energetic baseline texture without looking irregular.
Best suited to editorial typography where a refined, classic voice is desired—magazine features, book covers, section headers, pull quotes, and cultural or academic communications. It can also work for short-to-medium passages when set with comfortable leading and size to accommodate its contrast and detailed serifs.
The overall tone is classic and cultivated, with a slightly dramatic, literary flair. Its italic movement and crisp tapering lend an expressive, editorial voice—more elegant than casual—suggesting tradition, authority, and careful craft.
The design appears intended to modernize a conventional text-serif tradition with a wider stance and more expressive italic motion, balancing readability with a pronounced, elegant personality for publishing-oriented work.
Capitals read stately and expansive, and the numerals carry the same sharp, tapered finishing, helping mixed typography feel cohesive. The italic slant is consistent across cases, and the contrast and detailing become especially prominent at display sizes.