Sans Normal Rurol 3 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui, friendly, casual, modern, approachable, airy, approachability, modernity, clarity, energy, rounded, oblique, monoline, open counters, soft terminals.
A rounded, oblique sans with monoline strokes and a notably open, breathable structure. Curves are drawn as clean ellipses with soft, slightly tapered terminals, while straights keep a consistent thickness and gentle joins. Proportions feel horizontally generous, with wide bowls and open apertures that keep letters from closing up. Uppercase forms are simple and geometric, and the lowercase maintains a smooth, handwritten-leaning rhythm without becoming script-like.
Well-suited to branding and packaging that benefits from a friendly, contemporary voice, as well as posters and short headlines where the oblique stance adds energy. It can also work in UI and product copy at moderate sizes when a warm, informal sans is desired.
The overall tone is relaxed and friendly, with a contemporary, informal polish. Its soft curvature and forward slant suggest motion and approachability rather than strict neutrality, making it feel conversational and light on its feet.
The design appears intended to provide a modern, approachable sans with a soft geometric foundation and an energetic forward slant. It prioritizes clarity through open counters and simple construction while maintaining a casual, personable rhythm.
Round letters like O/C/G read very circular and even, while diagonals and joins (e.g., in K, V, W, X) stay clean and uncluttered. The numerals follow the same smooth, rounded logic, leaning toward a simplified, modern set that matches the letterforms closely.