Sans Normal Pykup 1 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, app ui, sporty, friendly, energetic, contemporary, casual, approachability, momentum, modernity, impact, rounded, oblique, soft terminals, monoline, compact counters.
A rounded, monoline sans with a pronounced rightward slant and softened, fully curved terminals. Strokes maintain even thickness with minimal contrast, producing smooth, continuous shapes and compact counters. Uppercase forms are broad and gently squared-off in places (notably in B, D, P, R), while curved letters (C, G, O, S) keep a clean, streamlined arc. Lowercase follows a single-storey construction for a and g, with a short-armed t and a simple, open r; dots on i and j are circular and prominent. Numerals are similarly rounded and forward-leaning, with wide, stable forms that match the overall rhythm.
Best suited for headlines, branding, and short-to-medium display copy where a rounded, energetic voice is desired. It can work well for packaging, sports or lifestyle messaging, and prominent UI labels, especially where a friendly, contemporary tone is important.
The overall tone is upbeat and approachable, with a sporty, forward-moving attitude driven by the consistent oblique angle and rounded finishing. Its soft corners and generous curves keep it friendly and informal, while the broad proportions give it a confident, high-impact presence.
The design appears intended to combine modern sans clarity with a rounded, dynamic character. By pairing broad proportions with a consistent oblique stance and soft terminals, it aims to read as fast, approachable, and confident in display settings.
Spacing appears comfortable at display sizes, and the consistent stroke weight helps maintain cohesion across mixed-case text. The strong slant and wide forms emphasize motion and personality more than neutrality, making the face feel expressive without becoming decorative.