Sans Normal Ribog 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, children, branding, playful, friendly, casual, handmade, retro, approachability, playfulness, display impact, handmade feel, retro charm, rounded, bubbly, chunky, soft, quirky.
A rounded sans with heavy, softly modeled strokes and minimal contrast. The letterforms lean on circular and oval construction, with generous curves, small apertures, and subtly irregular joins that give a hand-shaped feel. Terminals are blunt and rounded, counters are compact, and proportions vary from glyph to glyph, creating a lively rhythm rather than strict geometric uniformity. Figures follow the same soft, chunky logic with simple, readable silhouettes.
Well suited to short, bold statements such as headlines, posters, packaging, labels, and brand marks that want an approachable, playful voice. It can also work for children-oriented materials, event promotions, and casual signage where personality is more important than neutrality.
The overall tone is warm and approachable, with a slightly goofy, handmade charm. Its bouncy forms and uneven rhythm feel informal and youthful, suggesting fun, friendliness, and a light retro sensibility rather than a corporate or technical mood.
Likely designed to provide a friendly display sans that balances rounded geometric construction with handcrafted irregularity. The intent seems to be maximum approachability and visual charm, offering a distinctive, informal tone for branding and attention-grabbing text.
In longer text the dense counters and rounded joins create a dark, even color with noticeable character; the irregularities read as intentional personality rather than roughness. The font’s distinctive shapes stand out most at display sizes, where the soft geometry and varied widths become part of the voice.