Sans Normal Ifley 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Glober' by Fontfabric, 'Mitram' by JAM Type Design, 'Nusara' by Locomotype, 'Janone' by Outras Fontes, 'Fact' by ParaType, and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, social media, friendly, sporty, casual, retro, upbeat, approachability, energy, playfulness, impact, rounded, soft terminals, oblique, bouncy, informal.
A heavy, oblique sans with rounded forms and smooth, low-contrast strokes. Curves dominate the construction, with softened corners and slightly tapered joins that keep dense shapes from feeling rigid. The oblique slant is consistent across capitals, lowercase, and numerals, producing a forward-leaning rhythm and a lively baseline flow. Counters are generally open and generous for the weight, and the overall silhouette reads as compact but not cramped.
Best suited to attention-grabbing display roles such as posters, headlines, brand marks, packaging callouts, and social graphics. The bold, rounded shapes and steady slant hold up well at larger sizes where the lively rhythm and soft terminals can be appreciated.
The face feels friendly and energetic, with a playful, bouncy cadence that suggests motion and approachability. Its rounded geometry and pronounced slant create an informal tone that fits casual, optimistic messaging more than formal editorial settings.
The design appears intended to deliver a bold, approachable voice with a sense of motion, combining rounded geometric structure with an easygoing, informal feel for modern promotional and lifestyle communication.
Letterforms show a mix of geometric roundness and handwritten-like softness, especially in the lowercase, where bowls and shoulders feel gently inflated. Numerals match the same rounded, forward-leaning character, maintaining visual consistency in headings and short numeric strings.