Serif Normal Ollid 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF More' by FontFont, 'Belarin' by Hazztype, and 'Gloucester' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book text, posters, branding, traditional, authoritative, formal, scholarly, classic revival, readability, authority, print impact, bracketed serifs, robust, crisp, sturdy, high readability.
This serif features sturdy, weighty letterforms with clearly bracketed wedge-like serifs and a solid, even color on the page. Curves are broad and controlled, with moderate stroke modulation that stays consistent across the alphabet, and terminals tend to finish with firm, slightly flared shapes rather than delicate hairlines. Proportions lean classical: capitals are wide and stable, lowercase counters are compact but open, and the numerals are substantial with traditional forms and strong baseline presence.
It suits editorial settings where a traditional serif voice is desired, working well for magazine headlines, book typography, and formal print materials. The strong weight also makes it effective for posters, certificates, signage, and branding that benefits from a classic, authoritative tone.
The overall tone is conventional and trustworthy, with an old-style, bookish confidence that feels established rather than trendy. Its heavy presence adds a sense of authority, making it read as serious, institutional, and slightly vintage in spirit.
The design appears intended to deliver a conventional text-serif look with extra heft and presence, preserving classical proportions and serif structure while emphasizing impact and legibility. It prioritizes a familiar reading experience and a dependable, institutional character over ornate detailing.
In running text, the font maintains a steady rhythm and clear word shapes, with pronounced serifs that help guide horizontal flow. The “g” appears single-storey with a pronounced ear, and the “a” is double-storey, reinforcing a traditional text-serif feel; punctuation and figures visually match the weight and firmness of the letters.