Sans Normal Gokob 13 is a regular weight, very narrow, low contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, retro, casual, friendly, hand-lettered, sporty, space-saving, dynamic voice, friendly display, retro feel, condensed, slanted, rounded, monoline, lively.
A tightly set, condensed sans with a consistent rightward slant and smooth, rounded terminals. Strokes are essentially monoline with gentle modulation, and curves are drawn with soft, elliptical forms that keep counters open and readable. The overall rhythm is quick and upright-leaning in the capitals, while the lowercase brings a more handwritten feel with simplified joins and compact widths. Numerals follow the same narrow, rounded construction and maintain an even texture in running text.
This font is well suited to posters, headlines, and short promotional copy where a compact, energetic voice is needed. It can work effectively for branding and packaging that benefits from a friendly, retro-leaning italic sans, and for signage or labels where narrow width helps fit more characters into limited space.
The tone feels informal and energetic, with a light retro flavor reminiscent of mid-century signage and casual display lettering. Its slanted stance and compact proportions give it forward motion, while the rounded finishing keeps it approachable rather than sharp or technical.
The design appears intended to deliver a fast, forward-leaning sans voice that reads clearly while still feeling hand-touched. Its condensed proportions and rounded construction suggest a focus on display applications where space efficiency and upbeat personality matter.
Letterforms prioritize speed and consistency over strict geometric precision, producing a lively, slightly personalized texture. The condensed fit creates strong vertical emphasis, which can make lines of text feel punchy and efficient at larger sizes.