Slab Normal Vido 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, editorial, sturdy, friendly, vintage, practical, bookish, impact, warmth, nostalgia, readability, solidity, bracketed serifs, rounded terminals, soft corners, ink-trap feel, slightly irregular.
A robust slab-serif with heavy, bracketed serifs and mostly low-contrast strokes. The letterforms are broad and steady, with softly rounded corners and subtly uneven curves that give the outlines an inked, slightly worn texture rather than a razor-sharp finish. Counters are generally open and generous, while joins and terminals show gentle swelling and tapering that keeps the texture lively. Numerals are weighty and expressive, matching the letters with the same blunt, grounded stance.
This style suits headlines, posters, labels, and branding where a confident, dependable slab-serif voice is needed. It also works well in editorial settings for titles, pull quotes, and short text blocks where its warm, slightly textured forms can add character without sacrificing clarity.
The overall tone is sturdy and approachable, combining a practical, workmanlike presence with a hint of vintage print character. Its soft shaping and dense color evoke traditional signage, newspapers, and old book typography without feeling overly ornamental.
The design appears intended to deliver a straightforward, high-impact slab-serif that reads clearly while injecting a touch of nostalgic print texture. Its shapes prioritize solidity and recognizability, aiming for a versatile voice that can shift between utilitarian and retro depending on context.
In continuous text, the rhythm is dense but readable, with noticeable personality coming from small asymmetries and rounded serifs. The texture feels intentionally imperfect—more like letterpress or inky reproduction—adding warmth at display sizes while remaining serviceable for short passages.