Serif Flared Usty 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Clear Sans Text' by Positype and 'TT Commons Classic', 'TT Commons™️ Pro', 'TT Hoves Pro', and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: editorial, book covers, magazines, branding, packaging, warm, humanist, classic, bookish, confident, readability, approachability, heritage feel, subtle character, flared terminals, bracketed serifs, open apertures, large counters, diagonal stress.
A flared serif with sturdy, low-contrast strokes and gently widening terminals that soften the joins. Serifs are small and subtly bracketed, giving stems a slightly sculpted, tapered feel rather than crisp, slabby endings. Round letters show broad, even curves with generous counters, while verticals stay steady and upright. The lowercase is clear and readable with open forms (notably in c, e, and s), compact ascenders, and simple, conventional construction; numerals follow the same solid, slightly tapered rhythm.
Well-suited to editorial typography where a steady, comfortable reading texture is needed, and strong enough for headlines and pull quotes. The slightly sculpted terminals also make it a good fit for branding and packaging that want a classic foundation with a personable edge.
The overall tone feels warm and literary, combining traditional serif cues with a friendlier, more contemporary softness. Its flared endings add a touch of craft and personality without becoming decorative, producing a confident, approachable voice.
Likely designed to bridge traditional serif familiarity with a more tactile, contemporary finish, using flared terminals and restrained contrast to maintain clarity while adding character. The shapes prioritize legibility and a consistent typographic color across both display and text-like settings.
Capitals read cleanly in display sizes thanks to wide interior space and restrained detailing, while the text sample shows smooth spacing and an even color that holds together over multiple lines. Diagonal forms (V, W, Y, and the slanted strokes in K and x) contribute a lively rhythm that keeps the texture from feeling overly formal.