Sans Normal Abrel 1 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: branding, editorial, ui, marketing, packaging, modern, friendly, clean, approachable, contemporary, clarity, modernization, approachability, motion, rounded, humanist, airy, open, slanted.
A slanted sans with rounded, gently modulated curves and a notably open, airy rhythm. Counters are generous (especially in O, o, e, and a), and terminals read as smooth, subtly tapered endings rather than sharp cuts. The lowercase shows a tall, prominent x-height with compact ascenders and descenders, supporting strong word-shape and readability. Forms lean toward circular construction, while diagonals and joins stay crisp and consistent, giving the face a cohesive, polished texture in running text.
Well-suited to branding systems, headlines, and short-to-medium editorial text where a clean, modern voice with a bit of forward motion is desired. It can also work for UI and product copy, especially at sizes where the open counters and tall lowercase improve quick scanning.
The overall tone feels contemporary and upbeat, with a friendly clarity that avoids stiffness. Its slant adds motion and emphasis without becoming flamboyant, making it feel energetic yet controlled.
Likely designed to provide a contemporary sans for clear communication with a friendly, slightly dynamic personality. The emphasis appears to be on smooth round forms, even typographic color, and confident readability in both display settings and continuous text.
Uppercase characters keep a simple, geometric presence, while the lowercase introduces a more human, conversational feel through open apertures and rounded bowls. Numerals appear straightforward and legible, matching the same smooth curvature and even color as the letters.