Sans Normal Karef 17 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Hando' by Eko Bimantara; 'Neurial Grotesk' by Indian Type Foundry; 'Belloria' and 'Monni' by Matt Chansky; and 'Bassen', 'Cogenta', and 'Cogenta Text' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sports, sporty, confident, modern, energetic, friendly, impact, momentum, clarity, modernity, approachability, rounded, oblique, geometric, clean, compact terminals.
A sturdy oblique sans with broad proportions and smooth, rounded construction. Strokes are heavy and even, with minimal modulation and clean joins that keep counters open at display sizes. The forms lean forward consistently, combining geometric curves (notably in C, O, S, and the bowls) with pragmatic straight-sided structure in letters like D, E, and N. Numerals are similarly robust and rounded, with simple, high-impact silhouettes suited to big settings.
This font is well suited to headlines, posters, and brand marks that need immediate visibility and a sense of motion. It also works well for signage and promotional graphics where strong shapes and quick recognition are more important than extended text comfort.
The overall tone is assertive and fast-moving, with a contemporary, sporty flavor. Its weight and forward slant create a sense of momentum and confidence, while the rounded geometry keeps the voice approachable rather than severe.
The design appears intended as a high-impact oblique sans for contemporary communication, balancing geometric roundness with bold, simplified shapes to deliver energetic emphasis in large-scale typography.
Spacing and rhythm read tight and punchy in the sample text, emphasizing mass and presence. The design’s simplified terminals and consistent curvature make it feel optimized for clarity and impact rather than delicate typographic nuance.