Serif Normal Lemow 3 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Belur Kannada' by Indian Type Foundry, 'Accia Moderato' by Mint Type, 'Breve News' and 'Breve Text' by Monotype, and 'Orbi' by ParaType (names referenced only for comparison).
Keywords: book text, editorial, magazines, newspapers, academic publishing, classic, literary, formal, authoritative, traditional, text readability, editorial tone, traditional typesetting, print utility, bracketed serifs, oldstyle figures, moderate contrast, transitional feel, bookish.
A traditional serif with bracketed, wedge-like serifs and a steady, book-oriented rhythm. Strokes show clear but not extreme contrast, with crisp joins and moderately tapered terminals that keep the color even in paragraph settings. The capitals are sturdy and well-proportioned, with a relatively wide, open “C” and a strong, symmetrical “W,” while the lowercase maintains a readable, upright structure and compact counters. Numerals appear oldstyle (text figures), with varying heights and ascenders/descenders that align naturally with lowercase text.
Well-suited to long-form reading such as books, essays, and reports, where an even texture and familiar serif forms support comfort and legibility. It also works for editorial headlines, pull quotes, and formal stationery where a conventional, authoritative serif presence is desired.
The tone is classic and editorial, evoking established print typography and a measured, trustworthy voice. It reads as formal without becoming ornate, making it feel appropriate for serious, content-driven design.
The design appears intended as a dependable, conventional text serif that balances crisp serif detailing with a calm, readable rhythm. The inclusion of oldstyle numerals reinforces an emphasis on traditional typesetting for editorial and book contexts.
In the sample text, the face holds up well at large sizes with sharp serifs and clean curves, while the oldstyle numerals add a traditional, literary texture in running text. Overall spacing appears comfortable, supporting continuous reading and headline use without looking compressed.