Sans Normal Arbat 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nevaeh' by Kufic Studio and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, friendly, functional, versatility, readability, neutrality, modernity, clarity, rounded, geometric, monoline, open counters, high legibility.
A clean sans with predominantly rounded, geometric construction and even stroke color. Curves are smooth and circular in letters like C, O, and G, while straight-sided forms (E, F, H, N) keep a crisp, engineered rhythm. Terminals are mostly straight and neatly finished, with open apertures and generous counters that help letters stay distinct at text sizes. Lowercase forms are simple and familiar, with a single-storey a and g contributing to a straightforward, contemporary texture in paragraphs; the numerals are equally plain and clear, with an oval 0 and balanced, uncluttered figures.
Well-suited to interface copy, product text, and general-purpose editorial settings where clarity and even rhythm matter. It should also perform reliably for signage and wayfinding at moderate sizes, and for contemporary branding that wants a clean, approachable sans without overt stylization.
The overall tone is modern and unshowy, aiming for clarity rather than personality. Its rounded geometry gives it a mild friendliness, while the consistent proportions and restrained details keep it professional and dependable.
The font appears designed as a versatile everyday sans: geometric enough to feel current, but restrained enough to stay readable and neutral in longer passages. The simplified lowercase and consistent stroke treatment suggest an emphasis on broad usability across print and screen contexts.
The design maintains consistent spacing and a steady typographic color across mixed-case text. Distinctive, easy-to-read shapes (notably the open e, circular o, and uncomplicated numerals) support scanning and reduce ambiguity in continuous reading.