Sans Normal Ombaj 14 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Swiss 721', 'Swiss 721 Hebrew', and 'Swiss 721 WGL' by Bitstream (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, wayfinding, confident, modern, friendly, straightforward, energetic, impact, clarity, modernity, approachability, consistency, geometric, clean, compact, chunky, open counters.
A heavy, geometric sans with broad, consistent strokes and rounded curves that read as smoothly machined rather than calligraphic. Proportions feel compact and sturdy, with a notably large lowercase relative to the caps and short-looking ascenders/descenders that keep the texture dense. Terminals are mostly clean and horizontal/vertical, with minimal shaping; joins stay solid, producing a strong, uniform color in text. Counters are generally open and simple, and the numerals match the letterforms with wide, stable shapes and clear silhouettes.
Best suited to display contexts where impact and quick recognition matter—headlines, brand wordmarks, poster copy, and bold packaging callouts. It can also work for short UI labels or signage where a sturdy, high-presence sans is desirable, though its dense texture suggests keeping longer passages to larger sizes.
The tone is direct and contemporary, projecting strength without looking severe. Its rounded geometry and generous internal space keep it approachable and friendly, making it feel suitable for brands that want clarity and confidence rather than delicacy or tradition.
The design appears intended to deliver a modern, high-impact sans voice with uncomplicated geometry and strong consistency across the character set. It prioritizes solid silhouettes, even typographic color, and easy scanning at a glance.
In continuous text the letterspacing and compact vertical proportions create a punchy, headline-driven rhythm. The overall construction favors simple circular/rectilinear building blocks, giving the set a cohesive, system-like consistency across caps, lowercase, and figures.