Sans Superellipse Hagof 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Black Square' and 'Kabyta' by Agny Hasya Studio, 'Barakat' by Denustudio, 'FX Ambasans' by Differentialtype, and 'Phatthana' by Jipatype (names referenced only for comparison).
Keywords: logotypes, headlines, posters, packaging, signage, techy, futuristic, sporty, industrial, assertive, display impact, modern branding, technical voice, signage clarity, squarish, rounded, blocky, compact, geometric.
A heavy geometric sans with squarish, superellipse-like bowls and consistently rounded corners. Strokes are monolinear and sturdy, with large internal counters that stay open even in dense letters like B, R, and a. The construction favors straight-sided forms and flat terminals, giving curves a rounded-rectangle feel rather than circular geometry. Spacing reads even and utilitarian, and the overall rhythm is built from broad, stable silhouettes with minimal modulation.
Best suited for bold display applications where impact and clarity matter: logos and wordmarks, headlines, posters, product packaging, and wayfinding or environmental signage. It also fits UI/tech graphics when used for titles, labels, and short bursts of text where the blocky geometry can carry the visual identity.
The font projects a modern, engineered tone—confident, technical, and slightly futuristic. Its rounded-square shapes and stout weight feel sporty and utilitarian, suggesting equipment labeling, interfaces, and contemporary branding more than traditional editorial typography.
The design appears intended to translate rounded-rectangle geometry into a robust, highly legible display sans. By keeping corners softened and counters open while maintaining a rectilinear skeleton, it aims for a contemporary, techno-leaning voice that remains readable and consistent across letters and numerals.
Notable traits include a single-storey a and g, a compact, squared-off S, and a Q with a short diagonal tail that maintains the rounded-rectangle motif. Numerals follow the same system, with squared bowls and generous counters for strong legibility at display sizes.