Serif Normal Murem 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, headlines, fashion, branding, posters, elegant, refined, dramatic, luxury tone, display impact, editorial polish, modern classic, high-contrast, hairline, didone-like, crisp, sharp serifs.
A high-contrast serif with razor-thin hairlines and strong vertical stress, pairing sturdy main stems with delicate connecting strokes. Serifs are sharp and tapered, with fine points and clean, sculpted terminals that keep counters open and shapes precise. Proportions feel display-leaning: capitals are stately and narrow-to-moderate, while lowercase forms show a measured x-height and crisp joins; round letters (O, C, G) read smooth and controlled, and diagonals (V, W, X) are brisk and knife-edged. Numerals follow the same glossy, calligraphic contrast, with thin cross-strokes and pronounced thick–thin modulation.
Best suited to headlines, magazine/editorial typography, fashion and beauty branding, packaging, and large-format display where the contrast can be appreciated. It can work for short pull quotes or subheads, but extended small-size text may require careful sizing and contrast-friendly rendering to maintain the hairline detail.
The overall tone is polished and high-end, with a runway/editorial sophistication and a touch of theatrical drama from the extreme contrast. It conveys luxury, precision, and confidence, reading formal without feeling overly ornate.
The design appears intended to deliver a modern, high-contrast serif voice that feels luxurious and contemporary, emphasizing crisp geometry, sharp finishing, and dramatic thick–thin modulation for maximum visual impact in display settings.
The rhythm is driven by tall verticals and intermittent hairline elements, producing sparkling texture at larger sizes. Fine details—especially hairline serifs and thin joins—suggest it will look most faithful when given adequate size and print/screen conditions that can preserve delicate strokes.