Sans Normal Arrif 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'DX Rigraf' by Dirtyline Studio, and 'Creata' by Ivan Petrov (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, editorial, modern, neutral, clean, friendly, functional, readability, versatility, clarity, neutrality, modern utility, open apertures, humanist touch, soft curves, generous spacing, crisp terminals.
A clean sans with broadly proportioned capitals and evenly weighted strokes. Curves are smooth and round, with soft joins and minimal modulation, while straight stems keep a steady, sturdy rhythm. Counters are roomy and apertures stay open in letters like C, S, e, and a, supporting clarity at text sizes. Details such as a double‑storey g, a simple single‑storey a, and straightforward numerals reinforce a contemporary, no-nonsense construction.
Well suited for interface typography, product copy, and general-purpose body text where steady rhythm and open counters help legibility. Its broad proportions also make it effective for signage and wayfinding, and it can serve clean, contemporary branding systems that need a neutral supporting typeface.
The overall tone is modern and neutral with a mild friendliness from its rounded geometry and open forms. It feels practical and approachable rather than sharp or decorative, projecting a calm, dependable voice.
Likely designed as a versatile everyday sans that prioritizes readability and consistency across sizes. The restrained detailing and open shapes suggest an aim for clarity in both digital and print contexts while maintaining a subtly friendly character.
Capitals read slightly more geometric, while the lowercase introduces a subtle humanist softness in letters like r, t, and s. The numerals are clear and workmanlike, with rounded forms that visually align with the rest of the character set.