Serif Normal Mahi 12 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Passenger Serif' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, pull quotes, packaging, formal, traditional, authoritative, bookish, readability, heritage tone, strong hierarchy, print appeal, bracketed, crisp, sculpted, ball terminals, triangular serifs.
A sturdy, high-contrast serif with pronounced bracketed serifs and a confident, sculpted feel. Strokes transition from thick verticals to finer hairlines, with crisp, wedge-like terminals and occasional ball terminals in the lowercase. Counters are compact and the overall texture is dense and weighty, while the letterforms keep an upright posture and stable proportions suitable for continuous reading at moderate-to-large sizes.
Well suited to editorial headlines, book-cover typography, and display settings where a classic serif voice and strong contrast help establish hierarchy. It can also work for short-form text, pull quotes, and packaging or branding that benefits from a traditional, authoritative presence.
The tone is classic and authoritative, evoking traditional print typography and institutional credibility. Its heavy presence and sharp finishing details give it a decisive, slightly dramatic voice that reads as formal rather than casual.
The design appears intended to deliver a conventional serif reading experience with elevated contrast and emphatic serifs, balancing traditional letterform construction with a bolder, more declarative weight for stronger typographic impact.
Uppercase forms show strong, engraved-like shaping with prominent serifs and clear stroke modulation, while the lowercase retains traditional proportions and a steady rhythm. Numerals are robust and consistent with the text weight, with old-style-like curves and strong terminal treatment that keeps them visually integrated with the letters.