Sans Normal Mogaw 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, punchy, friendly, retro, playful, confident, impact, approachability, display emphasis, retro modernity, simplicity, rounded, compact, blocky, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with smooth, circular curves in letters like C, O, and G, paired with flat, squared terminals that keep the texture dense and poster-ready. The lowercase shows a large, sturdy x-height and simplified forms (single-storey a and g), while punctuation and numerals follow the same chunky, geometric logic for a cohesive, high-ink rhythm.
Best suited to display settings where maximum presence is needed: headlines, posters, storefront or wayfinding signage, packaging, and brand marks. It also works well for punchy subheads and callouts where the dense weight and rounded geometry can carry personality without relying on ornament.
The overall tone is bold and approachable, with a warm, slightly retro flavor. Its soft curves and dense color make it feel playful and energetic rather than technical, lending a friendly confidence to headlines and short statements.
The design appears intended to deliver high impact with a friendly, rounded voice—combining geometric simplicity with softened forms to stay legible and inviting in large-scale, attention-grabbing typography.
Counters are relatively small, so the font creates a dark, compact typographic color and benefits from generous tracking at smaller sizes. The shapes lean geometric, but with subtly softened corners that keep the forms from feeling rigid.