Slab Square Ugliv 13 is a regular weight, wide, low contrast, italic, short x-height font visually similar to 'Madurai Slab' by insigne (names referenced only for comparison).
Keywords: book text, editorial, magazine, literary titles, packaging, literary, old-style, scholarly, craft, readable italic, classic tone, editorial emphasis, print warmth, slab stability, bracketed, soft slabs, calligraphic, open counters, airy.
This typeface is an italic slab-serif with a broad, gently right-leaning stance and a calm, even color. Strokes are low-contrast and smoothly modulated, with slab serifs that read substantial yet softly integrated, often showing slight bracketing rather than abrupt joins. Letterforms lean on rounded bowls and open apertures, while the italic structure introduces tapered entries, subtle curvature through stems, and flowing diagonals. Proportions feel expansive and comfortable, with ample internal space and a measured rhythm that stays consistent across letters and figures.
It performs well in editorial typography where an italic voice is needed for emphasis, pull quotes, or literary titling while remaining comfortable at reading sizes. The sturdy slabs and open forms also suit packaging and branding that wants a classic, crafted feel without looking ornate. Its wide proportions make it especially effective when you want italic text to feel spacious and legible rather than condensed.
The overall tone is bookish and reflective, combining the authority of slabs with the warmth of an old-style italic. It suggests classic publishing, correspondence, and thoughtful narration rather than sharp modern minimalism. The softness in the serifs and the generous spacing give it a humane, approachable voice suitable for long-form reading.
The design appears intended to provide an italic companion with the stability and presence of slab serifs, aiming for readability and a cultivated, print-oriented character. It balances traditional italic motion with sturdy terminals to deliver emphasis that feels refined and trustworthy rather than decorative.
In text, the italic angle is clear without becoming overly cursive, keeping letterforms distinct and steady. The numerals share the same low-contrast, slightly calligraphic construction, helping mixed text and figures feel cohesive. Curves and terminals tend to finish with restrained, rounded shaping, reinforcing an elegant, understated texture on the page.