Serif Normal Ulboh 12 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, luxury branding, headlines, invitations, elegant, fashion, refined, airy, elegance, editorial voice, luxury appeal, classic revival, hairline serifs, didone-like, delicate, crisp, stylish.
This serif face is built around extremely thin hairlines paired with markedly thicker vertical stems, producing a sharp, high-contrast rhythm. Serifs are fine and pointed rather than bracketed, with clean, tapered terminals and a polished, engraved feel. Uppercase forms are tall and poised with generous counters, while the lowercase shows a restrained, literary structure with a two-storey “a” and “g” and slender joining strokes that keep the texture light. Numerals follow the same refined contrast and appear designed to sit comfortably alongside text rather than dominate it.
This font is well suited to magazine typography, book or journal titling, and other editorial applications where refinement and contrast are desirable. It also fits luxury packaging, beauty and fashion branding, and formal event materials such as invitations or programs, where its delicate detailing can be showcased.
The overall tone is luxurious and composed, with a distinctly editorial sensibility. Its delicate hairlines and crisp transitions suggest sophistication and careful craft, reading as premium and fashion-forward rather than utilitarian.
The design appears intended to evoke classic high-fashion and print tradition through a disciplined serif structure and dramatic stroke contrast. It prioritizes elegance and visual tension between thick and thin strokes, aiming for a premium, display-friendly voice that can also support sophisticated text setting.
In longer settings the face creates a bright, sparkling page color, with thin horizontals and cross-strokes contributing to a light, airy cadence. The contrast and fine details give it a distinctive presence at display sizes while remaining orderly and classical in structure.