Sans Normal Nidas 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Luck Flag' by Maulana Creative, and 'Rexton' by Rook Supply (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, contemporary, approachable, confident, impact, approachability, clarity, modernity, brand voice, rounded, geometric, soft corners, chunky, compact counters.
A heavy, rounded sans with broad proportions and clean, low-modulation strokes. Curves are built from near-circular bowls and generous arcs, while terminals tend to be softly squared rather than sharply cut. Counters are relatively compact for the weight, giving the face a dense, punchy texture, and the overall rhythm stays even across mixed-case text. Numerals follow the same sturdy construction, with smooth curves and simplified, open forms designed for clarity at display sizes.
This font is best suited to headlines, logos, and short messaging where its weight and rounded geometry can deliver impact. It works well for packaging and product branding, retail or wayfinding signage, and bold UI/marketing callouts, especially where an approachable, contemporary voice is desired.
The tone is upbeat and welcoming, pairing a strong presence with softened geometry that keeps it from feeling severe. Its rounded construction reads modern and slightly retro, projecting a friendly, consumer-facing energy while still feeling orderly and controlled.
The design appears intended to deliver a high-impact sans that stays friendly through rounded forms and simplified construction. It emphasizes immediate readability and bold silhouette recognition, prioritizing a cohesive, geometric rhythm that performs strongly in display contexts.
Distinctive moments include the single-storey lowercase forms (notably a and g), a straightforward, legible lowercase t with a short crossbar, and a bold, circular O that anchors words visually. The wide stance and tight internal spaces make it feel most at home when given adequate tracking and comfortable line spacing.