Sans Contrasted Asgun 13 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, elegant, refined, modern, airy, refinement, editorial tone, modern elegance, premium branding, display clarity, crisp, delicate, sharp, tapered, sculpted.
This typeface presents a clean, serifless construction with pronounced thick-to-thin modulation and sharply tapered terminals. Curves are smooth and open, while vertical strokes read as firm and continuous, creating a poised, slightly calligraphic rhythm without obvious flourishes. Proportions feel balanced and classical in stance, with generous counters and careful spacing that keeps paragraphs bright and uncluttered. Numerals and capitals echo the same restrained contrast, with thin joins and crisp endings that emphasize precision.
It suits magazine headlines, fashion or culture editorials, and brand identities that want a refined, modern feel. The sharp contrast and clean silhouettes also work well for posters, pull quotes, and high-end packaging where typographic detail can be appreciated.
The overall tone is polished and cultured, leaning toward an editorial, gallery-like sophistication. Its contrast and fine terminals convey finesse and a quiet luxury, while the simplified, sans structure keeps it contemporary rather than ornate.
The design appears intended to blend modern sans simplicity with a more formal, contrast-driven drawing, delivering an elegant voice that remains clean and uncluttered in layout. It aims for a premium, editorial character with crisp finishing details and a controlled rhythm in longer text.
In text, the fine hairline strokes and tapered ends create a lively sparkle, especially at larger sizes. The design maintains consistent modulation across uppercase, lowercase, and figures, giving headings and continuous reading a cohesive voice.