Cursive Pura 2 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, greeting cards, social media, quotes, friendly, casual, playful, handmade, warm, personal voice, friendly branding, everyday script, modern casual, looping, rounded, bouncy, monoline, smooth.
This script has smooth, pen-like strokes with rounded terminals and gently looping forms. Letter shapes lean consistently to the right and show a lively, handwritten rhythm, with subtle stroke modulation rather than sharp contrast. Uppercase characters are simplified and open, while lowercase forms are compact with buoyant ascenders and descenders that add motion without becoming overly ornate. Connections appear fluid in running text, and the overall texture stays even and readable at display and short-text sizes.
Well-suited to logos and small brands seeking a personable voice, as well as packaging, invitations, greeting cards, and quote graphics. It works best for headlines, short phrases, and callouts where its handwritten cadence can be appreciated without requiring long-form reading.
The tone is approachable and personal, like neat everyday handwriting. Its soft curves and easy flow give it a cheerful, informal character that feels conversational rather than formal or ceremonial.
The font appears designed to capture a tidy, modern handwritten script with an easy, connected flow and broad everyday versatility. Its restrained detailing and consistent rhythm suggest an intention to balance charm with legibility for common display applications.
The design emphasizes smooth curves and rounded joins, producing a clean handwritten look with minimal roughness. Numerals follow the same friendly, flowing logic as the letters, keeping the set visually cohesive in mixed alphanumeric use.