Sans Normal Higev 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Rounded', and 'Avenir Next World' by Linotype and 'Kole P Rounded' by NicolassFonts (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, approachable, playful, informal, approachability, informality, modern friendliness, lively emphasis, rounded, soft terminals, handwritten feel, humanist, monoline.
A slanted, rounded sans with monoline strokes and consistently softened corners. Letterforms lean to the right with smooth, brush-pen-like curvature rather than rigid geometry, and many joins are gently tapered, creating an easy rhythm in text. Counters are open and rounded (notably in O, Q, and lowercase o), while diagonals and arms keep a slightly springy, handwritten tension. Uppercase forms are simple and clean, and lowercase shapes maintain a straightforward construction with clear bowls and stems, producing even color at reading sizes.
Well suited to branding and packaging that benefits from a personable, modern voice, as well as posters, social graphics, and short-to-medium headlines where the slant and rounded construction add energy. It can also work for brief UI or editorial accents when a friendly, informal tone is desired, especially at moderate sizes.
The overall tone is warm and conversational, with an informal, handwritten energy that still reads as tidy and controlled. Its rounded shapes and steady stroke weight make it feel friendly and non-intimidating, suitable for upbeat, everyday messaging.
Likely designed to deliver an approachable, handwritten-flavored sans that remains clean enough for practical setting. The combination of rounded terminals, monoline strokes, and a built-in slant suggests an intent to balance casual warmth with consistent, usable letterforms.
Figures are simple and legible with the same soft, rounded treatment as the letters, helping maintain a cohesive voice across alphanumerics. The italic slant is integral to the design, giving words forward motion and a lively cadence in longer passages.