Sans Normal Belom 7 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, labels, children's, playful, handmade, quirky, friendly, retro, approachability, informality, space-saving, personality, condensed, rounded, informal, bouncy, compact.
A compact, condensed sans with rounded terminals and a subtly irregular, hand-drawn rhythm. Strokes stay fairly even throughout, with gentle curvature and softened corners that keep forms from feeling rigid. Proportions vary slightly from glyph to glyph, creating a lively texture in words, while counters remain open enough to keep the narrow silhouettes readable. The lowercase shows a modest x-height and relatively tall ascenders/descenders, reinforcing a vertical, slightly springy profile.
Best suited to short-to-medium display settings such as posters, headers, packaging, labels, and branding accents where a warm, informal voice is desired. It can work for brief text blocks when space is tight, but its distinctive, handmade rhythm is most effective when given room to be seen at larger sizes.
The overall tone is casual and personable, with a whimsical, slightly offbeat character that feels crafted rather than engineered. Its narrow shapes and rounded details give it a friendly retro vibe—suited to lighthearted messaging without looking overly decorative.
The design appears intended to deliver a cheerful, approachable sans with a narrow footprint, combining straightforward letterforms with small humanizing irregularities. It prioritizes personality and compact set width for attention-grabbing titles and space-conscious display typography.
In running text, the condensed widths produce a tight, economical color, and the small irregularities become more noticeable at larger sizes where the font’s handmade personality is the main feature. Numerals follow the same compact, rounded construction, blending smoothly with the alphabet for consistent settings.