Sans Normal Akdom 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, clean, confident, utilitarian, clarity, impact, approachability, versatility, rounded, geometric, open, solid, crisp.
A sturdy sans with broad, circular bowls and a consistent, heavy stroke that stays even through curves and joins. Uppercase forms are clean and largely geometric, with generous counters and clear apertures; curves read smooth and continuous rather than faceted. The lowercase uses single‑storey a and g and keeps proportions straightforward, with short, economical terminals and minimal detailing. Numerals follow the same rounded construction, with clear, open shapes and a uniform rhythm in text.
It suits headlines and short statements where a strong, even typographic color is desirable, and it can anchor branding systems that need a modern, friendly voice. The solid shapes and open counters also make it a good candidate for signage and packaging where quick recognition matters.
The overall tone is contemporary and approachable, balancing a friendly roundness with an assertive, no‑nonsense weight. It feels straightforward and dependable—more practical than expressive—while still reading warm due to its soft curves.
The design intent appears to be a versatile, contemporary sans that prioritizes clarity and impact through uniform stroke weight, rounded geometry, and uncomplicated letterforms. It aims to stay neutral enough for broad use while adding approachability through soft, circular construction.
Spacing appears even and stable in the sample text, producing a steady color and strong line presence. The design leans on simple geometry and large internal spaces, which helps maintain clarity at display sizes and in dense settings.