Sans Superellipse Tadob 12 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Press Gothic' by Canada Type, 'Dharma Gothic' and 'Dharma Gothic Rounded' by Dharma Type, and 'Tungsten' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, industrial, poster, rugged, vintage, condensed, impact, space-saving, print texture, blocky, compressed, ink-trap, textured, squared-round.
A tightly condensed, all-caps-forward sans with chunky, rounded-rectangle construction and compact counters. Strokes are heavy and largely monolinear, with subtly flattened curves and squared-off terminals that keep the forms rigid and vertical. Many joins show small notches and roughened edges, giving the outlines a slightly distressed, inked feel while maintaining consistent rhythm and strong silhouette in both uppercase and lowercase. Numerals match the compressed proportions and sturdy, blocklike presence of the letters.
Best suited to bold headlines, posters, labels, and packaging where a compact, high-impact line can carry the design. It also works well for short logo marks and signage-style messaging that benefits from a sturdy, industrial voice.
The overall tone is assertive and utilitarian, combining a punchy poster voice with a worn, print-made character. It feels at home in gritty, hands-on contexts—more workwear and signage than polished corporate minimalism.
The design appears intended to deliver maximum impact in minimal horizontal space while adding a subtle printed/aged texture for personality. Its geometry prioritizes strong verticals, compact counters, and squared-round bowls to stay loud and readable in display settings.
Round letters (like O/C) read as squarish ovals with softened corners, and the tight apertures plus compact counters create dense word shapes. The distressing is restrained enough to stay legible at display sizes while still adding tactile personality.