Sans Normal Ipmah 5 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Contempo Gothic' by Arkitype, 'Along Sans Rounded' and 'Belong Sans' by Brenners Template, and 'Endorphin' by Tall Chai (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, bouncy, friendly, cartoonish, cheeky, playfulness, approachability, headline impact, hand-drawn feel, brand character, rounded, puffy, soft corners, chunky, informal.
A heavy, rounded sans with inflated, blobby letterforms and softly squared terminals. The strokes feel brush-like in their slight wobble and uneven edges, giving the outlines a hand-drawn texture rather than strict geometry. Forms are generously wide with open counters and a compact, sturdy rhythm; curves dominate, and corners are consistently softened. The italic slant reads as a forward lean across the alphabet, while the tall lowercase structure keeps words visually large and present at display sizes.
This font fits best in short, bold statements such as headlines, posters, product packaging, labels, and playful branding. It’s well suited to children’s content, casual food or beverage identities, event promos, and any design needing a friendly, humorous voice. Use it at larger sizes where its soft contours and intentional wobble read clearly.
The overall tone is upbeat and approachable, with a comedic, cartoon-title energy. Its soft, chunky shapes suggest friendliness and informality, leaning toward kid-oriented or snackable headline messaging rather than serious editorial voice. The lively irregularity adds personality and a “made by hand” warmth.
The design appears intended to deliver a bold, friendly display voice with a hand-made, cartoon-forward character. Its inflated shapes, rounded construction, and forward-leaning stance prioritize impact and charm over precision, aiming for high visibility and a personable tone in branding and titling.
Uppercase characters are simple and rounded with minimal internal detailing, and lowercase shapes maintain a single-story, casual feel where applicable (for example the single-story-style ‘a’). Numerals are similarly puffy and attention-grabbing, with strong silhouette clarity. Spacing appears comfortable for display use, and the dark massing benefits from ample counter space to avoid clogging at larger sizes.