Sans Normal Pukas 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Core Sans A' and 'Core Sans AR' by S-Core and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, logos, playful, friendly, punchy, retro, impact, approachability, motion, fun, rounded, soft, chunky, bouncy, compact counters.
This typeface is built from heavy, rounded strokes with smooth corners and a consistent, low-contrast feel. The overall stance is strongly slanted, creating a continuous forward motion, while the letterforms keep a soft, inflated geometry rather than sharp terminals. Counters are relatively tight and rounded, and the joins and bends are handled with generous curves that keep the silhouette bold and clean. Spacing and widths feel optically adjusted per glyph, with some letters reading notably broader or more condensed, reinforcing an energetic, varied rhythm in text.
It performs best in short, high-impact settings such as posters, headline systems, product packaging, and brand marks where bold word shapes are an advantage. The strong slant and tight counters make it less suited to long passages at small sizes, but it excels in display typography that needs friendly energy and motion.
The tone is upbeat and approachable, with a sporty, cartoon-adjacent confidence. Its big, soft shapes and pronounced slant suggest motion and fun rather than restraint, giving it a casual, promotional voice with a slightly retro sensibility.
The design appears intended as a bold display sans that prioritizes expressive silhouettes, immediacy, and a smooth, rounded texture. Its forward slant and softened forms aim to communicate speed, friendliness, and modern-retro punch in branding and promotional contexts.
The numerals and uppercase maintain the same rounded, weighty construction, producing strong, high-impact word shapes. The slant and dense blackness make it especially attention-grabbing, while the rounded terminals prevent it from feeling aggressive.