Slab Square Simu 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Weekly' by Los Andes and 'SK Reykjavik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, industrial, editorial, retro, confident, impact, durability, authority, heritage, blocky, bracketed, compact, high-ink, robust.
A heavy slab-serif design with broad, squared serifs and mostly flat terminals, forming a solid, block-like silhouette. Strokes are consistently thick with minimal contrast, and joins read as firm and engineered rather than calligraphic. Curves are generously rounded inside (notably in bowls and counters) but are contained within a fairly compact, rectangular rhythm. The lowercase shows a strong, sturdy structure with a double-storey “a,” short ascenders/descenders relative to the cap height, and wide, weighty serifs that stabilize text on the baseline.
Best suited to headlines, subheads, and short blocks of text where a strong typographic color is an advantage. It fits well in branding, packaging, and signage that want a dependable, established feel, and it can work in editorial layouts where a robust slab voice is needed for hierarchy.
The overall tone is assertive and workmanlike, with an editorial seriousness that also nods to vintage printing and signage. Its dense color and squared finishing give it a pragmatic, no-nonsense voice that can feel both classic and industrial.
The design appears aimed at delivering maximum impact and stability through thick slabs, blunt terminals, and a compact, readable structure. It prioritizes a confident, durable presence that recalls traditional slab-serif printing while remaining clean and straightforward in contemporary layouts.
At display sizes the thick slabs and tight interior counters create a strong typographic “stamp” effect; in longer settings the dark texture becomes a defining characteristic. Figures and capitals read with a poster-like solidity, and the serif treatment adds emphasis without delicate detail.