Sans Normal Ogby 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Digital Sans' by Blaze Type and 'Core Sans C', 'Core Sans G', and 'Core Sans GS' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, rounded, sturdy, approachability, headline impact, modern branding, geometric clarity, soft corners, geometric, bubbly, compact, high impact.
A heavy, rounded sans with soft corners and broadly geometric construction. Curves are full and circular, counters are open for the weight, and stroke terminals tend to finish with smooth, blunt endings rather than sharp cuts. Proportions feel slightly compact with a solid, stable baseline and a consistent rhythm across uppercase, lowercase, and figures. Lowercase forms lean toward single‑storey simplicity (notably in a and g), supporting a clean, contemporary texture in text.
Best suited for headlines and short blocks of copy where its rounded weight can carry personality at a glance. It works well for branding and packaging that need an approachable, contemporary feel, and it can perform effectively in signage or UI callouts where a friendly, high-impact voice is desired.
The overall tone is friendly and confident, with a slightly playful, bubbly warmth. Its rounded geometry reads approachable and modern rather than technical, giving headings a welcoming, upbeat character while still feeling sturdy and direct.
The design appears intended to deliver a modern, geometric sans with softened edges—prioritizing friendliness and strong presence over strict neutrality. It aims to balance robust, attention-getting shapes with simple, legible forms that maintain consistency across letters and numbers.
Round letters like O, Q, and C show generous, even curves, while diagonals such as V, W, and X stay crisp enough to keep the font from feeling overly soft. Numerals are clear and robust, matching the same rounded, high-ink personality as the letters for cohesive display use.