Sans Rounded Vemi 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book Rounded W1G' by Berthold and 'Generic' by More Etc (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children’s media, playful, friendly, bubbly, casual, cheerful, approachability, display impact, warmth, simplicity, whimsy, soft, chunky, blunt, rounded, cartoonish.
A heavy, rounded sans with thick, evenly weighted strokes and generously curved corners throughout. Shapes lean toward compact, slightly wide proportions with soft, bulb-like terminals and minimal sharp joins, giving letters a cushiony silhouette. Counters are open and simple, while curves dominate the construction; diagonals and junctions are smoothed to avoid crisp angles. Spacing reads steady and uncluttered, producing a solid, high-ink texture that stays legible at headline sizes.
This font suits branding and packaging that benefit from an inviting, soft-edged presence, as well as posters, social graphics, and short headlines where its bold shapes can carry personality. It also fits children’s media, playful signage, and casual UI accents where warmth and immediacy are more important than formal restraint.
The overall tone is warm and approachable, with a lighthearted, kid-friendly personality. Its smooth, inflated forms feel informal and upbeat, suggesting fun, comfort, and a touch of whimsy rather than a strict or technical voice.
The design appears intended to deliver a strong, attention-holding voice while staying friendly and non-aggressive. By prioritizing rounded terminals, simplified structures, and a consistent heavy stroke, it aims for approachable impact and easy recognition in display contexts.
Uppercase and lowercase share a consistent rounded logic, with single-storey forms (notably for a and g) reinforcing an uncomplicated, friendly rhythm. Numerals match the same soft geometry and appear designed to sit comfortably alongside text without calling attention to themselves.