Sans Normal Juluz 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, contemporary, dynamic, emphasis, speed, impact, modernity, clarity, oblique, slanted, geometric, clean, compact.
A heavy, oblique sans with rounded, geometric construction and broadly even stroke weight. Curves are smooth and full, counters are relatively open for the weight, and joins read cleanly without visible spur-like detailing. The slant is consistent across capitals, lowercase, and numerals, giving the face a strong forward motion, while widths vary naturally by letter (e.g., wider round forms versus more compact straight-sided glyphs). Overall spacing appears built for impact, with a dense, sturdy texture at text sizes.
This style is well suited to headlines, posters, and short-form messaging where bold italic energy helps carry hierarchy and movement. It fits sports and fitness branding, product packaging, and promotional graphics that need a modern, forceful tone. For longer text, it works best in brief highlighted blocks or pull quotes where the slant and weight serve as emphasis.
The overall tone is confident and driven, with a fast, athletic feel created by the pronounced slant and bold mass. It reads modern and pragmatic rather than decorative, projecting urgency and emphasis without becoming chaotic. The shapes feel friendly enough to stay approachable, but the weight keeps the voice firm and attention-grabbing.
The design appears intended to deliver high-impact communication through a bold, forward-leaning sans silhouette, balancing geometric clarity with a compact, energetic rhythm. It prioritizes quick recognition and a strong typographic voice for display settings.
Round letters like O and Q are near-elliptical and sturdy, while diagonals (V/W/X/Y) form crisp wedges that reinforce the forward-leaning rhythm. Numerals are robust and highly legible, with simplified shapes that match the geometric logic of the alphabet. The italic angle is strong enough that long passages feel energetic, best used where momentum and emphasis are desirable.