Sans Normal Keran 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'City Boys' by Dharma Type, 'FS Irwin' by Fontsmith, 'Accia Flare' and 'Accia Sans' by Mint Type, and 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, sporty, modern, dynamic, friendly, emphasis, momentum, modernity, impact, slanted, rounded, compact, geometric, clean.
A heavy, slanted sans with rounded bowls and smooth, continuous curves. Strokes are broadly even with minimal modulation, creating a dense, compact color on the page. Terminals are clean and mostly straight-cut, while counters stay fairly open for a bold style. The overall construction leans geometric, with circular O/0 forms, sturdy verticals, and diagonals that keep a consistent forward rhythm.
Best suited to attention-grabbing applications such as headlines, posters, and branding where a forward-leaning, high-impact voice is desired. It can also work for short bursts of text on packaging or promotional materials, where its compact boldness helps maintain legibility at a glance.
The font feels energetic and confident, with a fast, contemporary tone. Its strong weight and pronounced slant suggest motion and emphasis, lending a sporty, headline-driven personality that still reads as approachable rather than aggressive.
The design appears intended to deliver strong emphasis with a sense of motion, combining geometric simplicity with a substantial weight for clear impact in display settings.
Uppercase shapes appear sturdy and slightly condensed in feel, while lowercase maintains clear differentiation (notably a single-storey “a”). Figures are robust and rounded, matching the letterforms’ compact, high-impact texture in running text.