Sans Normal Kuluf 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Graphie' by Dharma Type, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Gexo Sans' by Java Pep, 'Glence' by Nine Font, and 'Mazzard' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, contemporary, punchy, impact, momentum, modernity, approachability, clarity, oblique, rounded, geometric, compact, high-clarity.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes stay largely even throughout, with softened joins and terminals that keep the texture friendly despite the strong weight. The italics are built into the letterforms rather than simply slanted, with a forward-leaning stance and compact proportions that create a tight, energetic rhythm. Counters are relatively open for the weight, and the figures and capitals read cleanly at display sizes.
Best suited to headlines, short slogans, and prominent UI or marketing moments where impact and motion are desirable. It works well for contemporary branding, sports and fitness messaging, packaging callouts, and bold editorial subheads, especially at medium-to-large sizes where the dense strokes and rounded counters can breathe.
The overall tone is fast and assertive, with a sporty, forward-driving feel. Its rounded geometry keeps it approachable while the dense weight and oblique posture add urgency and impact.
The design appears intended to deliver a modern, high-impact sans with built-in forward motion, balancing geometric clarity with softened details for broad, contemporary appeal.
Uppercase forms show stable, geometric silhouettes, while the lowercase leans into single-storey shapes (notably the a and g) that reinforce a modern, simplified voice. Curved letters (C, G, O, S) are particularly smooth and full, and the numerals match the same rounded, compact logic for cohesive headings.