Sans Normal Welun 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whatchamacallit' by Comicraft (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, playful, energetic, retro, impact, dynamism, approachability, display, slanted, rounded, bouncy, punchy, compact.
A heavy, slanted sans with rounded terminals and soft, inflated shapes that keep counters relatively open despite the dense weight. The letterforms lean consistently to the right and feel slightly compressed in places, with smooth curves and minimal contrast between strokes. Curved joins and subtly tapered ends create a lively rhythm, and the figures follow the same robust, rounded construction for a cohesive texture in text.
Best suited to short, high-impact settings such as headlines, posters, logos, and packaging where a strong, energetic voice is needed. It can also work for sporty branding and promotional graphics, especially at medium to large sizes where its rounded details and slanted motion are most apparent.
The overall tone is energetic and upbeat, with a bold, forward-leaning momentum that reads as sporty and fun. Its rounded, cushioned forms soften the impact, giving it a friendly, slightly retro display character rather than a strictly utilitarian feel.
The design appears intended to deliver maximum punch with a friendly edge: a bold, slanted sans that projects speed and confidence while staying approachable through rounded, low-detail shapes. It prioritizes expressive impact and lively rhythm over understated neutrality.
The slant and stout proportions produce strong word shapes and a dark, even color on the line, making the font visually assertive. Round characters (like O/0) feel particularly full and smooth, while diagonal-heavy forms contribute to a fast, dynamic cadence.