Sans Contrasted Kaju 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, logotypes, playful, retro, quirky, cheerful, graphic, attention, distinctiveness, modern retro, geometric clarity, brand voice, geometric, rounded, soft corners, wide apertures, circular counters.
A heavy, geometric sans with pronounced circular forms and distinctly sculpted counters. Strokes alternate between very thick verticals and finer connecting curves, creating a punchy, poster-like rhythm. Terminals are clean and mostly flat, while many bowls and counters read as near-perfect circles or ovals, giving letters like O, Q, a, e, and g a strong “cut-out” feel. The uppercase is compact and solid, while the lowercase introduces more playful structure (single-storey a and g, circular i/j dots, and rounded joins), keeping the texture lively in running text. Numerals follow the same logic, mixing rigid stems with smooth, rounded bowls for an eye-catching, display-oriented set.
Best suited for display typography where its graphic counters and geometric rhythm can read clearly: headlines, posters, packaging, editorial openers, and brand marks. It can also work for short UI labels or signage when set with generous tracking and ample size, but its stylized contrast and bold internal shapes are most effective in prominent, high-impact applications.
The overall tone is upbeat and characterful, with a modern-retro sensibility that feels friendly rather than formal. The strong geometry and high-contrast construction give it a graphic, attention-grabbing presence, suited to bold messaging and brand-forward voice.
The font appears designed to deliver a distinctive, modern geometric voice with a playful twist, using circular counters and sculpted stroke transitions to create memorability. Its construction suggests an emphasis on bold visual identity and strong word-shape presence rather than neutral, text-first restraint.
The design relies on strong negative shapes: counters and apertures are often exaggerated into simple circles or scooped openings, which increases distinctiveness at large sizes. Spacing appears intentionally roomy in the sample text, helping the dense strokes breathe and keeping word shapes readable despite the dramatic internal cut-ins.