Sans Superellipse Bariv 3 is a very light, normal width, low contrast, italic, normal x-height font visually similar to 'Exo Soft' by Polimateria (names referenced only for comparison).
Keywords: branding, editorial, packaging, ui labels, headlines, refined, calm, modern, gentle, lightweight, elegance, clarity, softness, modernity, subtle motion, airy, rounded, clean, sleek, open counters.
This is a very light, italic sans with smooth, rounded construction and a softly squared, superellipse-like geometry in many curves. Strokes remain even and delicate, with open counters and generous curvature that keeps forms friendly and breathable. The rhythm is clean and steady, with a narrow-to-moderate footprint and slightly drawn-out horizontals in places that enhance the sleek, streamlined feel.
It works well for short-to-medium text where a light, stylish tone is desired: brand identities, fashion and lifestyle editorial, packaging, and interface accents such as headlines, labels, and navigation. It can also serve as an elegant companion italic in design systems where a softer, rounded sans personality is needed for emphasis.
The overall tone is airy and understated, with a gentle sense of motion from the consistent slant. It feels contemporary and calm rather than loud, projecting a polite, refined voice that suits editorial and lifestyle contexts.
The design appears intended to deliver a minimalist, contemporary italic voice that stays readable while remaining visually light. Its rounded-rectangle curves and consistent slant suggest a focus on smoothness and approachability, aiming for sophistication without sharpness or aggression.
Round letters show a subtly squarish curvature, and the numerals follow the same streamlined, lightly drawn style, keeping the overall texture consistent in mixed alphanumeric settings.