Sans Normal Karoh 2 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Eastman' and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, sporty, dynamic, friendly, retro, confident, impact, motion, approachability, branding, rounded, oblique, soft corners, compact caps, open counters.
This typeface is a heavy, right-leaning sans with rounded, smoothly modeled forms and minimal stroke modulation. Curves are built from broad circular/elliptical shapes, with softened joins and terminals that often finish on angled cuts, reinforcing a forward-tilting rhythm. Uppercase letters read compact and sturdy, while lowercase forms stay large and clear with open apertures; bowls and counters are generous for the weight. The numerals are similarly rounded and robust, matching the letterforms with consistent thickness and a slightly streamlined, display-oriented texture.
It performs best in short to medium-length settings where impact and momentum are desired, such as headlines, event posters, sports and fitness identities, and promotional graphics. The strong silhouette and rounded forms also suit packaging and logo wordmarks that need to feel bold yet approachable.
The overall tone is energetic and upbeat, with a distinctly motion-driven, sporty feel. Its rounded geometry keeps it approachable and friendly, while the assertive slant and dark color give it confidence and punch. The result suggests contemporary athletic branding with a subtle retro flavor.
The design appears intended to deliver a fast, modern sans voice with rounded friendliness, optimized for attention-grabbing display typography. Its angled terminals and consistent, heavy shapes emphasize motion and solidity while keeping letterforms legible at larger sizes.
The italic construction feels integrated rather than mechanically slanted, with shapes that maintain coherence under the angle and keep counters from closing up. Spacing appears tuned for headline use, producing a dense, impactful line color in the sample text.