Sans Normal Ogha 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Haas Grotesk Display', 'Neue Helvetica Armenian', 'Neue Helvetica Georgian', and 'Neue Helvetica Paneuropean' by Linotype; 'M Ying Hei HK' by Monotype HK; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, attention grabbing, modern utility, brand presence, clarity, geometric, rounded, compact counters, sturdy, high impact.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with clean terminals and minimal modulation, creating a solid, even texture. Circular forms (O, C, G) are generous and round, while joins are crisp and sturdy, giving letters like M, N, K, and W a firm, engineered feel. The lowercase shows simple, single-storey constructions (notably a and g) with compact apertures and counters that stay open enough to read at display sizes.
Well-suited for headlines and short statements where maximum presence is needed, such as posters, brand marks, packaging callouts, and signage. It also works effectively for UI labels and marketing graphics when used at larger sizes where the dense weight and compact counters remain clear.
The overall tone is bold and approachable, combining a contemporary, no-nonsense build with a friendly roundness. It feels energetic and assertive without becoming aggressive, lending itself to clear, upbeat messaging.
The font appears designed to deliver strong, modern emphasis with a simple geometric structure and friendly rounded forms. Its primary intent is high-impact communication and clear recognition in display settings while maintaining a clean, contemporary neutrality.
The design leans on strong geometric primitives, producing a consistent rhythm in both all-caps and mixed-case text. Dense letterforms and tight internal spaces emphasize impact, especially in larger headlines, while the straightforward shapes keep the voice neutral and versatile.