Sans Normal Tydiw 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, branding, packaging, headlines, signage, friendly, retro, playful, bold, chunky, display impact, approachability, retro flavor, signage clarity, brand presence, rounded, soft corners, bulky, bouncy, compact counters.
A heavy, rounded sans with broad proportions and gently softened corners that keep the dark mass feeling approachable. Curves are generous and smooth, while joins and terminals tend to be blunt and sturdy rather than sharp. Counters are relatively small for the weight, and apertures lean toward closed, producing a compact, poster-like texture. The lowercase shows simple, single-storey forms with prominent bowls and short, sturdy extenders, creating an even, blocky rhythm in text.
This style is well suited to short, high-impact applications such as posters, mastheads, brand marks, packaging callouts, and storefront or wayfinding signage. It can work for brief display text where a friendly, vintage-leaning voice is desired, but its dense counters suggest using comfortable sizes and generous spacing for longer passages.
The overall tone is upbeat and approachable, with a distinctly retro, headline-forward presence. Its chunky shapes and soft geometry feel playful and confident, more “fun signage” than formal editorial.
The design appears intended to deliver maximum impact with a warm, approachable character—combining solid, simplified shapes with rounded construction to create a bold display voice that still reads as friendly and informal.
The heaviest areas collect in bowls and shoulders, giving lines of text a slightly bouncy, cushioned color. Numerals follow the same robust, rounded construction, maintaining consistency with the alphabet in both density and silhouette.