Sans Normal Gomul 2 is a regular weight, narrow, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, editorial, friendly, casual, lively, retro, approachable, add warmth, convey motion, handwritten feel, friendly branding, rounded, soft, humanist, brushlike, slanted.
This typeface is a slanted, rounded sans with soft terminals and a gently modulated stroke that evokes a pen or brush. Curves are full and open (notably in C/G/O), while straight strokes lean consistently, giving the letterforms a forward rhythm. The proportions run compact and slightly condensed, with a normal-looking x-height and relatively short ascenders/descenders, helping lines set tightly without feeling cramped. Numerals follow the same rounded, mildly calligraphic construction, with smooth joins and subtly tapered ends.
It is well suited to short-to-medium text where personality is desired: branding and packaging, promotional graphics, poster headlines, and editorial pull quotes. The consistent slant and rounded construction also make it a good option for friendly UI accents, labels, and signage where a casual tone is appropriate.
The overall tone feels informal and personable, with a lively handwritten energy that still reads as controlled and designed rather than purely script-like. Its rounded shapes and consistent slant give it a warm, optimistic character that can suggest mid-century or casual editorial styling.
The design appears intended to bridge clean sans simplicity with a handwritten, brush-italic flavor, delivering an approachable voice without the complexity of a formal script. It prioritizes rhythmic flow and soft terminals to create an energetic, human feel across both text and display settings.
Capital forms remain simple and sans-like but pick up the same soft, brush-leaning terminals, which keeps headings cohesive with body text. The lowercase shows strong rhythm in repeated verticals (m/n/u), and the italic angle is pronounced enough to signal emphasis even at smaller sizes.