Sans Normal Dagom 2 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, packaging, children's, posters, branding, friendly, casual, playful, handmade, approachable, human warmth, casual readability, approachability, friendly branding, rounded, soft, quirky, informal, open.
This typeface is a simple sans with gently rounded construction and a subtly handmade, irregular rhythm. Strokes maintain an even, low-contrast thickness, with slightly softened terminals and small variations in curvature that keep the texture from feeling mechanical. Counters are generally open and circular, and the overall spacing reads relaxed rather than tightly engineered. The lowercase shows straightforward, single-storey forms and clean joins, while figures follow the same plainspoken, lightly uneven draw.
It works well for casual UI copy, educational or kids-oriented materials, and packaging where a friendly voice is needed. The rounded, open forms also suit posters, social graphics, and brand systems that want an approachable sans with a handmade edge.
The overall tone is warm and informal, with a lighthearted, conversational feel. Its mild irregularities and rounded shapes suggest a human touch that reads as friendly and approachable rather than corporate or strictly technical.
The font appears intended as a legible everyday sans that introduces warmth through rounded geometry and small, intentional irregularities. It aims to be easy to read while conveying an informal, personable tone.
The design balances clarity with character: it stays legible at text sizes while preserving a subtly quirky silhouette in headlines and short phrases. The texture feels slightly bouncy due to minor differences in stroke angles and widths across letters.