Sans Normal Ormut 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Transit' by FontFont, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, pragmatic, impact, approachability, clarity, brand voice, rounded, geometric, high x-height, closed apertures, compact.
A heavy, rounded sans with compact proportions and a high x-height, giving the lowercase a sturdy, blocky presence. Curves are built from smooth, near-geometric bowls and shoulders, while terminals are mostly blunt with gentle rounding rather than sharp cuts. Counters are relatively tight in letters like a, e, s, and g, creating dense color and strong word shapes. The uppercase is broad and stable with straightforward construction, and numerals follow the same solid, rounded logic for a cohesive texture in mixed settings.
Well-suited to headlines, poster typography, and brand systems that need a bold, friendly sans with strong presence. It should work effectively for packaging and wayfinding/signage where dense, high-impact letterforms help maintain legibility at a glance. In editorial or UI contexts, it can serve as an emphatic display companion for titles, calls to action, and short blocks of copy.
The overall tone is contemporary and approachable, with a confident, matter-of-fact voice. Its dense weight and rounded geometry read as friendly and utilitarian rather than formal, making it feel modern and direct without becoming cold or technical.
The design appears intended to deliver a modern, approachable sans optimized for impact and consistency. Its rounded geometry and compact counters prioritize a strong silhouette and uniform texture, supporting clear, confident messaging in display-led applications.
Spacing appears even and compact, producing a strong, uniform typographic color in paragraphs and headlines. The rounded joins and consistent stroke behavior help maintain clarity at display sizes, while the tighter counters suggest it will feel most comfortable when given adequate size or line spacing in longer text.