Script Purut 7 is a bold, very narrow, very high contrast, italic, normal x-height font.
Keywords: logotypes, headlines, posters, packaging, invitations, elegant, dramatic, vintage, fashion, refined, display impact, formal elegance, vintage flair, branding tone, swashy, calligraphic, looped, brushed, compact.
A compact, slanted script with strongly tapered strokes and pronounced thick–thin modulation. Letterforms are tall and tightly set with narrow proportions, using sharp entry/exit terminals and frequent swash-like hooks on ascenders and descenders. Counters are small and often teardrop-shaped, and the overall rhythm alternates between bold vertical emphasis and hairline connecting strokes, creating a crisp, high-energy texture in text.
Best used for display settings such as logotypes, fashion/editorial headlines, event invitations, packaging accents, and short promotional lines where the contrast and swashes can shine. It can work in brief subheads or pull quotes, but longer paragraphs may benefit from larger sizes and generous line spacing for clarity.
The tone is polished and expressive, balancing classic calligraphic elegance with a bold, attention-grabbing presence. Its sharp contrasts and curled terminals give it a dramatic, slightly vintage flavor that feels suited to upscale and editorial contexts.
The design appears intended to deliver a formal, calligraphy-inspired script that feels luxurious and energetic, with narrow proportions and dramatic stroke modulation to maximize impact in limited horizontal space.
Uppercase forms show prominent looping strokes and decorative start/finish gestures that read well at display sizes. In running text, the narrow width and strong contrast create a dark, patterned color; spacing may need a little air in longer passages to keep the joins and counters from visually closing.